So many people start a new blog and give up just a few days later when they can’t find their new blog in Google.
Guess what…
That’s like a guy buying himself a new suit, and getting mad two days later because he’s not suddenly a GQ cover model. Or a girl buying a new outfit and getting mad two days later because she’s not suddenly in the running for Miss America.
The truth is Google doesn’t work that way, so these new bloggers are looking at the wrong thing and giving up oo soon because of it.
Don’t be that guy! Don’t shoot yourself in the foot because you’re looking at the wrong indicator of blogging success.
Look… you just started a new blog.
Congratulations, you just began a journey that can be very profitable and fulfilling, if you stick with it. Starting a blog is by far the easiest and least expensive way to start a business online to make a little money. Or maybe even a lot of extra money, enough to replace your day job, if you stick with it and work hard at it.
But does Google care that you have a new blog? Nope. Not one tiny little bit.
Google cares about “established” blogs that have useful content on them. Those are the sites that end up showing up in Google… the ones that Google considers “worthy” of including in Google search results.
Why Doesn’t Google Include Every New Blog In Search Results? Wait… My 2-Day-Old Blog Is A Great Resource! What’s Google’s Problem?
So When WILL My New Blog Show Up In Google?
OK, fair question.
Guess what… you, as a person who searches the web with Google, wouldn’t want that. You don’t want to search and see a bunch of empty blogs that people started this week, with a “hello world, test, test, test” post. No, you want Google to show you a result that is actually helpful to you and gives you the answer you’re looking for.
Google is in the business of giving their customers what they want. Remember, Google’s customer is not the guy who just started a blog. Google’s customer is the person who searches on Google for an answer to something, and expects a useful answer.
Google can only be successful if people KNOW that when they search for information, they will find something useful. For example, when someone searches for “homemade dog food”, Google has to show that person useful resources. Otherwise that person will go to another search engine next time.
“Wait a minute! My new blog is all about homemade dog food! It says so in the headline and everything! And you’ve got 2 spiffy new blog posts on homemade dog food and everything! And it looks totally great with an awesome header image and a great blog theme! Why isn’t it in Google yet?!?”
Again that’s pretty much the same reason buying a new suit won’t get you on the cover of GQ this week, not on its own.
Google needs to know you’re in in for the long run, and your blog will actually be around for a while. Google wants to see your blog start, wants to see your blog grow, and wants to see other people like your blog enough to link back to it and share it with their friends on Facebook, Twitter, etc. That’s how people “vote” for the awesomeness of your blog… by visiting it, linking to it, and sharing it with friends.
Google knows that lots of people “want” to start a blog, and very few do. And very few of those will ever publish more than 1 blog post.
So they’re not going to risk the success of their business to show their customer a link to a blog that was started last week and only has 1 post. Nope… they’re going to show links to the other blogs that have been around for a while, are steadily growing, and have lots of good content on the topic.
Having started many blogs over the years and having been in this business for a long time, the answer is… there’s just no way to know.
Generally speaking it’s going to be anywhere between one month and 6 months… assuming you DO SOMETHING with your blog, put up useful content, and make it worthwhile for Google to show it in search results.
Read this again: Google will include your site in search results when and only when Google thinks your content is worthy of being included in Google search results.
But, guess what… this is actually a good thing for you!
Most people aren’t willing to put forth the effort to publish some great content on a topic, to write about it a bunch of different ways, from different angles, answering the common questions about it, etc.
So that means that YOU have a lot of opportunity to own that niche. Because you’re actually willing to roll up your sleeves and own it.
